Sportlifestyle brand PUMA has partnered with online lifestyle magazine Hypebeast to launch the PUMA x Hypebeast ‘Dim Sum’ Pack. Teaming up together for the first time, this highly anticipated collaboration is an exclusive double release celebrating one of Puma’s most popular and respected silhouettes: the Blaze of Glory. The PUMA x HB ‘Siu Mai’ Blaze of Glory OG and ‘Har Gao’ Blaze of Glory LTWT releases on May 8th, 2013 in Hong Kong and from selected sneaker boutiques across the globe on May 17.
States Eugene Kan, Hypebeast’s Managerial Editor, “We are actively trying to balance reporting versus creating news, which has been much more rewarding. It is not always about being the first to ‘break’ the news but more so about telling the best story.”
Dim Sum translates to mean ‘touch the heart’ and is the core of Hong Kong’s culinary culture and local lifestyle. When the opportunity was presented to Hypebeast to join forces with PUMA, it was the ‘heart’ of their city they sought to represent. Based on food for thought and linking city and culture, Hypebeast created a unique take on a classic PUMA silhouette using elements widely known and cherished in making Dim Sum: Siu Mai and Har Gao, to inspire this release.
The PUMA Blaze of Glory is a shoe that hit the ground running in the 1990s and built its credibility through PUMA’s Trinomic technology. The PUMA x HB ‘Siu Mai’ Blaze of Glory OG is outfitted in a luxurious yellow leather and suede upper, referencing the yellow wrap of Siu Mai dumplings. The shoe is highlighted by a cushionCELL midsole in white and rounded out by a neoprene boot for fit and comfort. The PUMA x HB ‘Har Gao’ Blaze of Glory LTWT is light in weight and more flexible than the OG with a PUMA FAAS 250 midsole, and features a minimalistic upper with a unique translucent shrimp camouflage pattern. Each pair of sneakers is made to be available in a dust bag that mimics the motif of a bamboo steamer, similar in style to the basket Dim Sum is generally served in.
