Converse Inc. recently announced the launch of CONS Project: Los Angeles, the second in a series of global community projects designed to inspire the next generation of creative spirits through music, art, style and sport. The first CONS project in North America took place from November 2013 through January 2014 at Converse Rubber Tracks in Brooklyn, where kids from all over New York participated in six workshops including “How to Make a Music Video”, “How to Make Beats”, and “How to Record Rock Music”.

As the CONS Project initiative continues to the West Coast, CONS Project: Los Angeles will take place at 828 South Main Street in downtown Los Angeles to coincide with the Feb. 14 launch of the Converse CONS Spring footwear collection, now at Converse retailers worldwide and on Converse.com. Hosted over the course of two weekends, the CONS Project: Los Angeles workshops will offer tangible, hands-on lessons for local youth ranging from ages 16 and up, at no cost. The first weekend will consist of interactive workshops led by an expert roster of renowned legends and up-and-coming superstars focusing on specific themes within the CONS lifestyle.

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