The Parisian-brand Bensimon’s sneakers are renowned for its iconic style and sumptuous blend of colors, comfort and adaptability. And in over 30 years, since it was introduced, it has become synonymous to the idea of being ‘perfectly imperfect’—a concept that celebrates the unique quality of a brand that combines the Parisian aesthetic with a long-standing tradition of quality and craftsmanship.

Quite literally, each pair can become a canvas of creative expression and this August, Bensimon hopes to combine the Parisian Je ne sais quoi with the distinct style inclinations of Philippine sartorialists.

“Each pair already bears that unique style Parisians are admired for, now we’re inviting Filipinos to step into it by using it as a way to express their personality,” says Ammiel De Leon, Bensimon Philippines’ Brand Director.

Using traditional art materials such as paint, markers, pins, glue, beads and ribbons, Bensimon puts the spotlight on what makes each pair versatile enough to encapsulate the brand’s ‘perfectly imperfect’ heritage by being used as a canvas for individual creativity.

But what is fashion without options?

Fashion enthusiasts browsing through Bensimon’s shoe racks in the coming months can choose from a revamped classic with colored soles, elastic styles, various prints and more creative fabrics.

Bensimon sneakers are available at CommonThread (Greenbelt 5, Power Plant Mall), Rustans (Gateway, Makati, Alabang Town Center, Shangrila), Center of Gravity (Burgos Circle and Centris Walk), Shoe Salon (Glorietta 3, Power Plant Mall Rockwell, Shangri-La Plaza Mall, and Trinoma), and Shoe Thing (Kids styles only: Bonifacio High Street, Eastwood Mall, and Greenbelt 5).

The price ranges from 2,095 to 2,565 for the men’s and women’s line and 1,295 to 1,795 for the kids’ styles.

Visit www.bensimon.com.ph for more information.

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