To celebrate the exciting new collections Stance has to offer, the brand has lined up a series of launches, first of which features Dwayne Wade’s latest designs for Stance.
Held last August 26, 2014 at the Shangri-la Mall Activity Center, invited guests which included members of the media, style influencers, athletes, VIPs, and celebrities were treated to a cocktail event that showcased Stance’s exciting new collections that will be exclusively distributed in Sneak Peek stores.
Glorified off court as a style risk taker, Dwayne Wade makes for a perfect style collaborator with Stance. His capsule collection features 12 styles that serve as a reflection of Wade’s own style influences. The event marked the initial rollout of the Dwayne Wade Fall 2014 collection in local stores.
“D. Wade is a man of fashion,” that is, according to Tyler Cannon, Stance’s International Sales Manager. “The collection is inspired just by his uniqueness. And you’ll see in the socks themselves that they take fashion risks, which is what he does, but you’ll notice that as you wear ‘em, they easily accentuate whatever shoes you’re wearing or the pants that you’re wearing as well. And it does help that his logo is embroidered on the sock itself, so you’re wearing something that [Dwayne] Wade, the man himself, is wearing. And is comfortable wearing.”
Definitely eye catching, Stance’s line of high socks befits the taste of more style conscious individuals who make use of their everyday looks to express their individuality. The brand has long been favored by style risk takers all over the globe – who are open to pushing the boundaries of style with pieces that aren’t the norm. The launch also introduced Stance’s Philippine “Punks and Poets”, ambassadors from the local scene.
“We have ambassadors that are surfers or skaters, we have ambassadors that are basketball players like [Dwayne] Wade himself, we have ambassadors that are musicians like Santigold. We have all these people that are part of our world as our “Punks and Poets” we call ‘em, but each one, the one thing that pulls them all together is their uniqueness and not doing things the world would anticipate them doing.” says Tyler.
As such, the brand aims to redefine the way people look at socks, and wants people to start dressing from the feet up. Rather than just seeing it as a typical undergarment, Stance wants people to see it as a statement accessory and eventually, an integral piece within the local fashion scene.
Stance Socks are available at the following Sneak Peek Stores located in Eastwood, Shangrila Mall, Ronac Art Center, Ayala Cebu, & Blue Bay, Pasay.
