GRIND, a one-stop action sports shop, is a namesake concept store that just like the edgy skateboarding trick, inspires people to try new things and take risks. It was with this guiding principle that STANCE teamed up with GRIND for the exclusive launch of the Skate Legends Collection, designed and named after five world-renowned skateboarders, last November 28, 2014 at the Blue Bay Walk, Manila.
What better way was there to kick off a launch like this than with an equally badass skate competition? Prior to the much-anticipated launch, STANCE and GRIND held the GRIND District Pop-Off, which invited skaters to battle it out by impressing everyone with the meanest and most creative skateboard grind.
The registration quickly filled up. Given only 50 seconds to show what they got for the first round, the participants were trimmed down to a few who qualified for the final round. The competition required skaters to land their tricks cleanly and the ranking was based on who finished the course the fastest. For the final round, the remaining skaters were given 30 seconds to complete the course.
Complementing the creative atmosphere of the event even better was a live art performance by prolific artist PJ Martelino. His style is described as having a great sense of design and whimsy with his works always attempting to stimulate the imagination of its audience.
After an afternoon filled with much excitement, art, and skateboarding action, it was time for the anticipated launch of the Skate Legends Collection by STANCE where the line boasted of five pairs of socks that embody the history of skateboarding.
The socks feature timeless skate graphics and the legends that made these images mean so much more. The finished artwork done by Martelino, as inspired by the collection was also highlighted for everyone to marvel at.
Needing no introduction, the skateboarders featured in the collection are Steve Caballero, Christian Hosoi, Jeff Grosso, Ray Barbee, and John Cardiel. Beyond their style and skills, these icons embody the skateboarding culture and will always be the pillars, which will continue to inspire and motivate the growth of skaters and their community.
BARBEE
With a pro career that spans three decades, Ray Barbee’s longevity is a testament to his love for skating. Needless to say, Barbee makes skating look so easy and so good. He emerged during an era dominated by vert skaters and all things neon, which Barbee countered with his somber flannel and jeans.
Paying homage to this musician slash photographer and all around skate god, STANCE whipped up a pair of socks that are equally modest but full of subSTANCE and style. Making use of basic color palettes like grey, blue, black, red, and yellow, the socks feature a graphic image of a weird card-playing street slicking humanoid.
HOSOI
Synonymous with style, Christian Hosoi reimagined how skateboarding should look like. He was hard to miss on a vert ramp, decked out in neon and spandex; he impressed everyone with fresh tricks like Christ Airs. Smooth and effortless, Hosoi set the bars for almost unattainable standards.
Yet, Hosoi’s story is one of struggle and redemption – forcibly shaped by a steep crash from super stardom and a stint in prison – he emerged to become a new version of himself. Now a skater, pastor, and father, STANCE believes that nothing best represents this iconic skater than the image of a rising sun.
CABALLERO
For Steve Caballero, the music never stops. Characterized by his humility and infectious smile, he has spent over thirty years showing the world what skating is all about – having fun. An original member of the Bones Brigade, assembled by dogtown legend Stacey Peralta, Steve went on to cement his legacy by inventing tricks like the Caballerial and by airing higher than everyone else in the game.
No wonder that Thrasher magazine hailed Steve as the “Skater of the Century” in 1999. A skater that stands the test of time, STANCE bows down to this icon by featuring a fierce yet mischievous dragon graphic against a grey and black palette.
GROSSO
Jeff Grosso’s life is in part a long love letter to skating – one that is still being written. Anyone can read up on this by watching his web series Love Letters to Skateboarding. In the late eighties, Grosso headlined legendary skate films like Future Primitive and Streets on Fire. However, just like any incendiary icon, it was his charge-hard attitude that propelled him into the spotlight which removed him from it.
However, first love never dies and Grosso re-emerged as skating’s elder statesman. Today, he continues to skate and share his honest wisdom to all those who are willing to listen. For this, STANCE pays tribute to the wise old seed of skateboarding with a tough anti-hero graphic.
CARDIEL
A self proclaimed skaterniverous, Cardiel has undeniably left a mark on the skate scene and was hailed as one of the “30 Most Influential Skaters of All Time.” In 1993, Transworld Skateboarding said that Cardiel is destined to win and become a legend in his own time because if cojones was measured by the size of eggs, his would be those of an ostrich.
Despite having suffered from a bad injury and having lain low, Cardiel will always be an influence to all skaters who are giving it all they got regardless of making it big or getting sponsored. His is a passion for skateboarding that knows no bounds. For this, STANCE came up with the age old symbol of courage, a roaring yellow, green, and red haired lion. All hail to the king of the skate jungle.
The STANCE Skate Legends Collection will be exclusively available at GRIND Blue Bay Walk and GRIND Robinsons Ermita. GRIND has now several other stores located at Nuvali, Fairview Terraces, Glorietta 5, Shangri-la Plaza, Ayala Center Cebu and Veranza Mall, General Santos City.
STANCE is exclusively distributed in the Philippines by the Primer Group of Companies. – Asia’s next retail giant.
More photos at facebook.com/clavelmagazine
#STANCExGRINDPH
#GRINDBlueBay
#StanceSocksPH
