As opposed to the work you take seriously, play should come pretty easily. No obstacles and as effortlessly as possible. Comme des Garçons’ PLAY line rises from this spirit of simplicity. Casual staples like t-shirts, jumpers, and hoodies dip into a bit of frolic through polka dots and the line’s iconic heart character beating cute in different colors and sizes.
That sense of fun extends to how PLAY is sold. CDG plays hooky from conventional retail through PLAY BOX, a pop-up store that sells the specialty line as well as a few limited-edition pieces.
From December 1 to January 4, PLAY BOX will be open in Manila at Greenbelt 5. Greeting shoppers at the mall’s entryway, it’s capable of extracting a little childlike wonder, especially since it stocks the the new holiday collaboration between CDG and Disney’s Frozen. The cartoon collab can’t be found in any multi-label stores, so from the brand, consider this a gift wrapped up nicely in a polka-dot box.
Photos by Kiko Nuñez
