The first ever Bonfire Sessions in the Philippines was a sure success, held last February 20 at SM by the Bay! This is a proprietary event of JanSport that brings the Brand to life through authentic and memorable live music experience set in an outside environment.

Under the big sky, bands such as The Ransom Collective, Jensen and the Flips, Bea Lorenzo and the Benjamins, Patty Lim, and The Cohens fired up the crowd with their feel-good music. Fun and engaging activities also got the students busy such as games, sharing S’mores, and free food and drinks.

Students, bloggers and top student influencers brought their own JanSport bags, showing off the eclectic colors and designs that reflected their genuine personality.

This 2015, the event will begin to spread in Manila, lighting up first at DLSU and will soon spread to more universities.