ASICS TIGER BRAND RELAUNCH PARTY SOUTHEAST ASIA from CLAVEL Magazine on Vimeo.
ASICS re-launched the ASICS Tiger brand last March in Singapore and CLAVEL Magazine was there to bear witness.
The ASICS Tiger was re-introduced as the brand’s new range of sport lifestyle sneakers with a striking showcase of their Spring/Summer 2015 line, featuring models such as the famous GEL-LYTE III in multiple colorways, GEL-LYTE V and other newly released GEL-LYTES were in the impressive lineup.
For the event itself, ASICS decided to feature their shoes in a “Sneakerhead Sala” set up; a living room which had a very comfy sofa for guests to hang out and try on the shoes, with display racks featuring various Designer Collaborations with ASICS Tiger.
It wouldn’t be a real “sneakerhead sala” without some sounds from a local DJ and an open bar that, thankfully, had Japanese beer which made the party even better.
The highlight of the event was an awesome, ultra-modern projection mapping into a 3D sculpted Asics silhouette that showed the innovative production and significant revolution in making each of the ASICS Tiger sneaker.
Check out the video above from CLAVEL Vision.
Video Credit: Shot (Canon G1X) and Edited by Edouard Canlas
Music: Frugality by MNDSGN (Stonesthrow Records)
