This spring, Nike launches a women’s initiative — called #betterforit — to inspire women to be active, take on new challenges and conquer personal goals.
#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.
The movement in Manila began with the Nike+ Training Club Live; an all-female fitness party at Valkyrie Nightclub in Bonifacio Global City, Taguig. N+TC Live is a prelude to the Nike Women’s 10k Manila (#WeRunMNL) race event happening on May 9. The intense work out, led by N+TC Trainer and dancer/choreographer Sheena Vera Cruz, with music curated especially by Kat DJ, had the ladies feeling #betterforit.
The campaign is headlined by a series of short films which debuted on April 12, 2015. The initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor. #betterforit enourages female athletes around the world to share their personal #betterforit mission.
As women across the globe embrace the fitness and sport lifestyle, Nike’s #betterforit initiative serves as a catalyst. Nike serves a global digital community of nearly 70 million women who look at the brand, Nike athletes, and to each other for support and inspiration through Facebook, Twitter, Instagram and other social platforms.
Two of the most powerful connections for athletes are the Nike+ Running App and Nike+ Training Club (N+TC) App. The Nike+ ecosystem has never been more popular, and #betterforit is already integrated into this digital community. Whether a runner is a marathoner or a weekend jogger, the Nike+ Running App is a personalized way for her to train smarter, track and share runs and reach her goals.
The #betterforit movement includes insights from top athletes including world champion sprinter and four-time gold medalist Allyson Felix. Athletes like Felix embody #betterforit shown through their goal setting mentality and accomplishments in training and competition. But #betterforit is more than just accomplishments and accolades, it is about the journey and hard work along the way.
“As athletes, we always want things to happen right away,” says Felix. “We want to put in the work and then we want to see the immediate results. But what’s important is looking at the full journey, the process, and taking the joy from that — even the ups and the downs. That’s what makes it all worth it.”
As Felix explains, #betterforit is a process, not a seconds-long race or a solitary moment of victory. Both the race and the win are built upon a foundation of hundreds of #betterforit moments.
“Before I get in line at a competition, I reflect on the fact that this is my chance to really go for it,” she says. “I zero in on the moment and focus my thoughts on what’s important – giving it my personal best. I take that breath to just appreciate the process. To know that no matter what the outcome, I’ll be better for it.”
Named for the Greek goddess of victory, Nike has a 40+ year history of serving and innovating for female athletes, developing products and services tailored specifically for what women want and need.
#betterforit is not just telling women to be better, Nike is powering them to be better through services, product innovation and athlete inspiration, motivating each other to push to the next level.
As women across the globe embrace the fitness and sport lifestyle, Nike’s #betterforit initiative serves as a catalyst. Nike serves a global digital community of nearly 70 million women who look at the brand, Nike athletes, and to each other for support and inspiration through Facebook, Twitter, Instagram and other social platforms.
Two of the most powerful connections for athletes are the Nike+ Running App and Nike+ Training Club (N+TC) App. The Nike+ ecosystem has never been more popular, and #betterforit is already integrated into this digital community. Whether a runner is a marathoner or a weekend jogger, the Nike+ Running App is a personalized way for her to train smarter, track and share runs and reach her goals.
Look for more #betterforit events and activities this spring and summer as more women connect, inspire and embark on their next challenge.
Connecting to a global community of female athletes, #betterforit stands out as Nike’s largest initiative to support and motivate a woman’s athletic journey. To learn more, visit www.nike.com/women
If you’re brave enough to try, you’re strong enough to finish.
#betterforit
