The popular California-based brand STANCE provides premium socks that make a statement – with every pair offering a perfect mix of creative design, comfort and technology. Drawing inspiration from actions sports like skateboarding, surfing, snowboarding, BMX, moto, mountain biking and basketball, STANCE offers casual as well as performance socks that cater superior quality which can surely hold up with your active lifestyle.
STANCE socks and the National Basketball Association (NBA) announced a multiyear partnership that will make the popular sock brand the league’s official on-court sock provider starting next season. As part of the partnership, the STANCE logo will appear on all on-court designs – a first for the league.
“We can’t wait to bring our innovative sock technology and unique style to the NBA’s global following,” said Clarke Miyasaki, EVP of Business Development at STANCE. “It’s an unbelievable honor for Stance to become the league’s official on-court sock, and we look forward to unveiling the entire lineup to NBA fans.”
STANCE also announced the addition of Golden State Warriors All-Star Klay Thompson to its roster of brand ambassadors. Thompson, who helped lead the Warriors to the best regular season in franchise history, joins three-time NBA champion and Miami Heat guard Dwayne Wade, Detroit Pistons center Andre Drummond and Dallas Mavericks forward Chandler Parsons as current brand ambassadors.
The STANCE Fusion Basketball collection is engineered to provide optimal cushion and breathability. The collection offers the perfect blend of moisture management, cushion, support, traction control and compression where you exactly need it.
The STANCE NBA collection will also feature its innovative Triniti Technology, which combines anatomical cushioning, targeted compression and superior moisture wicking. The traditional crew silhouette will debut at the 2015 NBA Draft Combine next month and will be worn by all players participating in the 2015 Samsung NBA Summer League in July. STANCE will create team-specific designs as well as unique, limited-edition styles for marquee events and holiday games, including Hoops for Troops, Christmas Day, MLK Day and NBA All-Star.
“We are thrilled to extend our existing relationship with STANCE, a marketplace leader in the sock and fashion industry, to the court,” said NBA Vice President, Licensing Lisa Piken Koper. “STANCE has had remarkable success through its commitment to innovative product design and performance technology, making it an ideal partner for the NBA.”
STANCE locally launched the STANCE NBA Collection last October 23, 2015 at the SM Mega Fashion Hall. Participants experienced a whole day of fun activities which included NBA2K16 tournament, 1 on 1 Basketball Face Off, Stance 2 Ball Challenge, Footwork Fever Exhibit, Half-Time Media Show with live performances by Hype Streetball and the La Salle Dance Company Street.
The collection was artfully exhibited for every attendee to ogle on. The crafty installation of the STANCE NBA 2015 Collection was inspired by the complex footwork drawn in from playing basketball.
Dedicated to the spirit of uniqueness with a design philosophy that believes in expression and purpose, STANCE continues to connect with individuals through interactive events and groundbreaking collaborations which continue to unravel the spool of convention and celebrate bold expression with free-thinking fabric.
STANCE NBA 2015 Collection Launch Event would like to thank the following partners: Toby’s Sports, Planet Sports, Samsung, Grind, General, SneakPeek, Bratpack, R.O.X., Res/Toe/Run, Sole Academy, Mitchell & Ness, Xplay, Playpad, NBA2K16, NBA Café, NBA Store, and the Primer Group of Companies. Thanks also to the following media partners: BTV as the official Sports TV partner, Business Mirror, Business World, The Philippine Star, Slam Magazine, CLAVEL Magazine, Animo Magazine, MB Sports Digest Magazine, CNNPhilippines.com, spin.ph, & spot.ph.
For more information, check out www.stance.com , www.facebook.com/stancesocksPH, and IG account @stancesocks_ph.
Event Photos by Mickie Carbonell
STANCE is available at SM Megamall Fashion Hall, TriNoma Mall, Robinsons Magnolia, SM North EDSA Annex, NAIA Terminal 3, Ayala Center Cebu, NBA Stores, Tretorn Robinsons Galleria, The Travel Club Shangri-la Mactan, Urban Athletics, Sole Academy, GRIND, Res Toe Run, Sneak Peek, Bratpack, Greenbelt 3, R.O.X., Planet Sports Stores, & Toby’s stores nationwide.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Stance in the Philippines.
