Inspired by the pulse and passion of free-spirited individuals who live life on their own terms, Flossy is a footwear brand that imbibes the quintessential vibe of carefree Ibiza. With its wide array of prints, patterns, and styles, Flossy seeks to encourage the youth to express themselves and pursue their passions however and whenever they want.
This season, Flossy spreads the good word far and wide as it rolled out the aspirational “Live on Your Own Terms” campaign. Held last November 7, Flossy kicked things off with an Ibiza-themed party, which aimed to inspire the youth to express themselves and pursue their passions. In attendance were the 20 Facebook circle of Flossy’s brand ambassadors and special guests from the media.
During the program, Flossy presented five key influencers of today’s Filipino youth culture across fields of interest who all embody that fearless attitude towards self-expression and chasing after their dreams. The key influencers will then lead a series of workshops as a means for interested participants to discover and pursue new interests. Among the workshops are ‘Instagram Photography 101’ by burgeoning photographer Jelito De Leon; ‘Fashion Styling’ by stylist-to-the-stars Bea Constantino; ‘Fitness’ by rising athlete and model Jessey de Leon; ‘Fashion Poses 101’ by young up-and-coming model Yanna Cowper; and ‘Music Mash-Up’ to be headed by veteran DJ Nina Saputil. Contest searches will likewise be held for each workshop on Flossy’s Facebook page so be sure to check it out!
The youth simply can’t be placed in a box and should instead be encouraged to embrace their inherent diversity. Which is why, Flossy wants everyone to dare and live on their own terms!
Visit the Flossy boutiques at SM The Block, SM Megamall, Glorietta, Alabang Town Center, and SM Cebu; ResToeRun and Bratpack stores nationwide; www.zalora.com.ph. Follow @flossyfootwearph on Facebook and Instagram for your daily dose of free-spirited style and use the hashtag #IamFlossy to let the world know your inner passionate self!
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Flossy in the Philippines.
