After a season of playoff runs and making highlight reels, the league’s best headed overseas to Take on Summer. Inspired by the grueling off-season training, mentality and hard work that prepare the game’s best for the upcoming season, the latest adidas Basketball tours connected millions of fans to their favorite athletes.
Last June 14, Damian Lillard of the Portland Trailblazers blazed into Manila for the Take On Summer Tour. The former NBA Rookie of the Year met with the media and his fans at the Kerry Sports Gym in Shangri-la at the Fort upon his arrival not only to inspire the young athletes of the Philippines, but also to promote his newest basketball sneaker, the D Lillard 2.
“My approach to basketball has always been this; you can only get out of the game what you put in – and that’s what Take on Summer is all about,” said point guard Damian Lillard. “That’s the mentality I bring to my training and being able to share that attitude overseas to fans and players is an honor. I’m excited to get back to China, Taiwan and the Philippines to spend time with some of the best hoops fans in the world.”
Fans who attended the Take on Summer tours had the once-in-a-lifetime opportunity to meet and interact with Damian Lillard during the meet & greet and at the exclusive basketball demonstration and games which culminated his Philippine-stop at the historic Araneta Coliseum.
The night opened with a series of performances, one of which was by Curtismith and Skarm.
The latest D Lillard 2 features white and gray Primeknit threads, red accents and all-white bootie construction paired with matching Oak Print lace locks, heel counter and midsole. The silhouette is designed with light teal hits on the laces, mesh panels and heel tab that pay homage to Portland International Airport’s iconic carpet print displayed on the iced outsole.
Damian Lillard isn’t just known for shooting hoops but for dropping bars as well as fans were treated to a sample of his music, spouting some of his own lyrics to a steady beat as the crowd went crazy.
For more information on the tour and photos from activations visit the adidas News Stream.
For more information, visit news.adidas.com, adidas Basketball Facebook page, www.adidasbasketball.com or follow us on Twitter and Instagram @adidasHoops with #CrazylightBoost.
#DameTimeManila
Photos by Victoria Avenido (@toia.ph)
