From its success as an online shop, Linya-Linya has rapidly expanded its reach through the opening of two physical stores in two major Metro Manila malls on July 2016.
Linya-Linya, the witty and #hugot-filled retail brand of wordplay and illustrations, started as a humor Facebook (FB) page that gained traction in social media. Its crusade as a retail brand started in 2012 when the group Yabang Pinoy turned Linya-Linya’s kalokohan into t-shirts while giving it a spot at every organized Global Pinoy Bazaar.
The Linya-Linya brand grew and it launched its online store on August 2015. The success in cyberspace sprouted its first physical store at U.P. Town Center on November 2015 followed by a second shop at Market! Market! on February 2016.
July 2016, however, marked a milestone for the brand as it opened two more stores in two major malls in Metro Manila: SM Megamall (July 5, 2016) and Glorietta (July 15, 2016).
“Ang kalokohan, sineseryoso din minsan,” said Ali Sangalang, writer and managing partner of Linya-Linya.
Sangalang reminisced about how the brand evolved from simple banters to actual products and now a venue for people to visit and enjoy his lines.
“Nagsimula sa mga hirit sa klase, sa status sa FB, sa poetry, sa stand-up comedy; hanggang maging blog, magkaroon ng page sa FB at IG, maging shirts, magka-shop, at ngayon, ang Linya-Linya, may in-line store na!” he said.
“‘Fun-trepreneurs’— that is what we call ourselves, because we believe that we’re not only selling products, but we’re also promoting the fun-loving culture of Filipinos,” Sangalang added. “Our dream is to connect to a wider audience, share tears of joy and laughter with people, and through our original words, art, concepts, and products, significantly contribute to Filipino culture and society. Ultimately, we want to Linyafy the world!”
Linya-Linya stores are located at the Lower Ground Level of SM Megamall Building A (beside Comic Alley), 1/F of Glorietta 1 (in front of National Bookstore), 1/F of U.P Town Center, and at the Ground Floor of Market! Market!. Their online shop can be accessed via www.linyalinya.ph.
Also like them on Facebook (@linyalinyaph) and follow them on Instagram (@linyalinya).
