The Autumn/Winter 2016 season for Dr. Martens begins with its most evolutionary concept since the 1960s, when the original ‘AirWair with Bouncing Soles’ technology was engineered as a performance shoes for the working man: DM’s Lite.
DM’s Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but on a new ultra-lightweight Phylon midsole, to offer styles that transcend from workwear to fashion and take classic shoe making skills into street up lifestyle products. DM’s Lite was designed to appeal to a broader consumer: free-thinking individuals who may have never worn a pair of DM’s before, or those who have been with the brand forever.
Available in three classic styles, the Newton 8-Eye Boot, Cavendish 3-Eye Shoe and Edison Tassel Loafer have been combined with original DMs silhouettes, resulting in contemporary design that remains true to the brand. All styles are available in Black or Cherry Red Temperley leather.
Each comes with a SoftWair memory foam insole, with moisture-wicking technology. The lightweight but tough and flexible rubber outsole maximizes durability and comfort for the wearer. The famous yellow stitching and grooved sidewall on the sole are familiar brand markers.
This unisex collection is available in Dr. Martens stores, online and selected retailers globally.
#StandForSomething #DMsLite
