adidas holds FitFest, the first and biggest fitness festival for women in the Philippines.
adidas culminates its monthly workouts as it holds the adidas Women FitSquad FitFest, a fitness, food, and music festival rolled into one. Over a hundred women come together at the Globe Live Amphitheatre in BGC, to move a step closer towards their fitness goals and give support to other women to become creators.
“adidas Women FitSquad FitFest serves as the fulfillment of FitSquad’s mission to inspire all women, regardless of age, physique, or level of athleticism, to discover their true strength and push their limit, ultimately, to become their fittest and healthiest selves. We know that doing this can pose a challenge, but FitSquad cultivates a strong culture of support,” says Jen Dacasin, Brand Communications and Sports Marketing Manager, adidas Philippines.
Having an entire day filled with activities ranging from rocket yoga to combat training, FitFest aims to engage all women with unified commitment to fitness. The day starts off with a morning run, followed by a series of fitness activities led by adidas Women influencers Nikki Torres, Ida Paras, and Rachel Que-Love.
“It’s surreal to have witnessed FitSquad grow through the months since the start of the year, to what it has become today. Aside from ensuring that we offer quality workout sessions every month, we have always placed collaboration and camaraderie at the core of adidas Women FitSquad. This month, we keep that in mind as we invite everyone – FitSquad members and non-members alike – to join FitFest and be part of a community of women who inspire and empower each other,” shares Dacasin.
While adidas Women welcomes FitSquad non-members to their group with utmost enthusiasm, they celebrate the squad’s first year by awarding its loyal members during FitFest.
More than giving an opportunity for women to achieve their fitness goals, FitSquad continues to provide a platform for women to form a community that thrives in mutual support and encouragement.
“This is just the beginning. Recognizing the success of this campaign, we are looking forward to having more and better FitSquad initiatives in 2017,” ends Dacasin.
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