Filipinos are consistently known for many things, some of which include (but are not limited to) hospitality, perseverance, and adobo. But nothing more renowned or consistent than our love for basketball. If we could only give up our cultural and historical integrity to call basketball our national sport, we would probably be known as Hoopinoys now. I’m kidding, of course. (Or am I?)
It’s this nationwide passion (read obsession) for basketball that has brought the love of the game to astounding heights amongst Filipino fans, making the Philippines the perfect court for a special Nike-blessed gift this holiday season.
Nike and Filipino basketball retailer, Titan, have partnered together to launch the exclusive Titan x Nike pop-up space that showcases the best of Nike & Jordan Brand innovation, services and experiences this holiday season.
“We recognize that when it comes to basketball, especially in the Philippines, the impact is beyond the game.” says Patrick Reyes, Nike Philippines’ Country Marketing Manager. “We felt that we needed to do something that celebrates it a little bit here, and that’s really what led to this. We wanted to have a place where people who just love and play the game can come together and just get the best of Nike.”
To explore the specialty space, Titan co-founder and director Raoul Reinoso brought us around and shared his excitement with partnering with Nike once again.
“Definitely we’re excited to [be doing] something again—it’s been a while since we’ve partnered with Nike to really provide a unique experience for our consumers. It’s the first time also that a brand took over the space to create a pop-up specifically for basketball.” Raoul explains.
“Where I’m coming from is, the brand itself, they’re great storytellers, they’re definitely great designers of product, so I think it was easier for us to welcome them to the store given their expertise and the innovation, the product knowledge that they can offer—the way I see it, it all just meshes really nicely with the store. It all kind of worked naturally within our space.” says Raoul.
Titan’s flagship store in Bonifacio Global City has been transformed into a wateringhole for those who play, live, and breathe the game with the newest Nike Basketball, Jordan Brand and hoops-inspired Nike Sportswear innovation on full display–
Nike NBA jerseys with next-level access to athletes and special rewards, the Nike LeBron XV and Air Jordan XXXII and the timeless streetwear classic, the Nike Air Force 1 which celebrates its 35th year anniversary this year.
“This year has been super exciting for Nike because not only is this the first year where the Nike and NBA partnership [has come] to fruition,” continues Patrick, “but it’s also the 35th anniversary of the Air Force 1, a sportswear shoe that traces its roots back in basketball.”
Throughout the season, new Nike Air Force 1 silhouettes will also be released during Nike Air Force 1 Fridays each week, from October to mid-December. Every purchase of the Nike Air Force 1 at the Titan x Nike pop-up space comes with an exclusive pin, dubrae or chain.
Beginning November, Nike will be staging Battle Force Manila – a series of tournaments open to young Filipinos to compete in various battles across basketball, dance, music, art and style – in celebration of the game and culture of basketball at the Titan Love Court, BGC from November 4th onwards. More information on Battle Force Manila can found here.
The Titan x Nike Pop-up store is open Mondays through Sundays, from 11:00AM to 10:00PM.
