For the first time in NBA history, Jordan Brand will be responsible for dressing up the fine gentlemen of the National Basketball Association for the much anticipated 2018 All-Star Game.
At the Future of Flight event it was revealed that the iconic Jumpman logo will sit in front of the jersey above the team logos of every respective player. The color scheme of both sides will be black and white, combined with a typeface inspired by Los Angeles street signages. “Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech.
Nike claims the goal was to make the jerseys look good on and off the court. Jordan Brand brings back the classic tradition of players representing their teams, and yet still making the jerseys uniform between Team Steph and Team LeBron.
Aside from the ASG jersey reveal, Jordan Brand also showcased Jordan Sportswear, Jordan Women’s, Russell Westbrook’s Why Not Zer0.1 and the Air Jordan game shoe.
The All-Star Editions can be snagged at the NBA Stores, Nike, and select Titan doors for PHP 4,095.
