View this post on Instagram
Millions have shown why #ItsMoreFunInThePhilippines. That’s why our new campaign is 100% crowd-sourced from photos and videos shared by local and international tourists alike. Just like these travelers, share a photo of yourself forming a letter, so you can be part of our more fun campaign. Don't forget to use the hashtag #ItsMoreFuninThePhilippines
With the goal of feasible tourism, the Department of Tourism recently unveiled its fresh take on its campaign slogan, “It’s More Fun in the Philippines.”
The 2019 “It’s More Fun in the Philippines” campaign presents tweaks on the logo, along with a new font. The new logo was introduced as “a weave with each color representing a uniquely Filipino product,” replacing the old logo that had the Philippine map. On the other hand, a new custom-made typeface called “Barabara” was created to replace the old “Harabara” font. It is based on the Filipino-style lettering commonly seen on jeepney route placards.
Want to be part of the fun? Download our new tourism font called ‘Barabara’. Use it on your photos when sharing with #ItsMoreFunInThePhilippines to get featured in the campaign. Get the font here www.itsmorefuninthephilippines.com and watch this video to see the inspiration behind its design.
Posted by Department of Tourism – Philippines on Sunday, February 17, 2019
While popular tourist destinations like Palawan, Boracay, and Siargao are commonly visited, other tourist spots are being rehabilitated. The Department of Tourism is expecting 8.2 million in foreign tourist arrivals compared to the 7.4 million target from the previous year.
Check out the new campaign from the video above. Both the new logo and font are now available for download at www.itsmorefuninthephilippines.com.
via CNN Philippines.