adidas announces new colorways of the Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of BOOST technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you.
adidas designers and product developers worked with thousands of runners worldwide to totally reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter reimagined silhouette with more energy return for a new running experience. Product benefits include:
- Optimized midsole with 20% more Boost to inject more energy into each step.
- The brand-new Torsion Spring propels you forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and moves with you.
- The 3D Heel Frame cradles the foot on impact, providing enhanced support and stability for a more confident run.
- The pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support and lightweight comfort.
Since its 2013 launch, Boost has proceeded to set new standards for comfort and design, helping athletes across multiple sport categories including running, basketball, tennis, golf, skateboarding and baseball. Boost will continue to be part of the most forward-thinking product innovations from adidas, including the recently unveiled FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.
The adidas ‘Feel the Boost’ campaign will continue to rollout throughout the season. For more info head over to adidas.com.ph/feeltheboost.
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