If you’re tapped into local streetwear or content creation, you’ve probably seen Jeff Ong. At 33, he’s a creative multi-hyphenate — a model and content creator, founder of a media company, and soon, a first-time dad.

Building His Lane

Jeff started shooting in 2015 — fashion, food, and commercial gigs. That evolved fast when he met his now-wife, lifestyle creator Rhea Bue, who pushed him deeper into content and style.

Today, he’s behind Cutting Class, a neighborhood barbershop, and Jupiter Creative Lab, a startup that builds content and campaigns for brands. His days bounce between shoots, edits, and client work — all while staying sharp with daily workouts and self-discipline.

A Style That Stays True

Jeff’s love for streetwear and sneakers laid the foundation for his personal style. He credits Justin Bieber as an early influence — not just for the clothes, but for the confidence in how they’re worn.

While streetwear remains central to his aesthetic, Jeff doesn’t limit himself. He experiments with trends and different silhouettes, always folding them into his own identity. It’s never about chasing hype — it’s about pieces that feel lived-in, grounded, and true to who he is. That same ethos draws him to brands with staying power — the kind that balance edge and authenticity. “I’m drawn to pieces that last,” he says, pointing to his go-to pair of Doc Martens as an example. “They’ve got character. They age well. Like you’re growing into them.”

On the Local Scene

When it comes to the current state of Philippine fashion, Jeff is optimistic. “The local fashion scene is healthy and growing,” he shares. “A lot of young people have the talent, and they’re using platforms to express themselves more freely. Local brands are stepping up their game — I just hope the world takes notice.”

The Creator Lifestyle

Being a content creator today is about more than just showing up on social media. “It’s like an open diary,” Jeff says. “You share your thoughts, work, and creativity not just for clout, but to inspire people.”

His daily routine starts early, around 6 or 7AM, with a workout and meditation. Then it’s a mix of house chores, client work, content shoots, and editing. It’s a full day — one that’s driven by both discipline and purpose.

Fitness, Fatherhood & Forward Motion

Jeff’s passion for fitness isn’t just about aesthetics — it’s how he checks in with himself. The discipline and clarity that comes from working out bleeds into every other part of his life. And now, with fatherhood on the horizon, that focus has only deepened.

“Now that I’m going to be a dad, I need to be strong and healthy for my family.”

Becoming a father has added a new dimension to his purpose — giving him more reason to build a life rooted in intention, consistency, and love.

A Community, Not a Competition

Through it all, Jeff remains grounded in one belief: creativity isn’t a race — it’s a shared space.

“This industry is not a competition—it’s a community. Let’s keep it healthy.”

Whether it’s supporting up-and-comers or championing Filipino brands, Jeff is committed to making the creative scene more inclusive, more encouraging, and more collaborative.

Forward Motion

There’s no blueprint to Jeff Ong’s journey — just movement. Movement through mediums. Movement in mindset. Movement toward growth, both personal and creative.

And if you ask him what’s next, the answer is simple: keep building, keep evolving, keep moving — with style, heart, and purpose.

In partnership with Dr. Martens Philippines.