Martell, the oldest of the great cognac Houses, celebrated its landmark 300th Anniversary with a glittering gala event which took place at the most historic premiere hotel in the Philippines – The Manila Hotel. Founded in 1715 by the inspiring entrepreneur, Jean Martell, Martell Cognac has grown into the leading global luxury cognac brand, built on 3 centuries of cognac excellence.
Media personalities, social celebrities, political influencers and other VIP guests of Martell Cognac attended the spectacular evening led by Martell Heritage Director, Jacques Menier, and Martell International Brand Ambassador, Jeremy Oakes.
Celebrants enjoyed an incredible evening where Martell’s 300 year history was expressed through a vibrant and festive celebration, which turned every moment into an extraordinary pleasure.
In the Maynila Ballroom, guests were welcomed to a special cocktail lounge with engaging displays of Martell’s unique cognac expertise. The cognac-making process was brought to life through video exhibits featuring the cognac’s origin from Borderies vineyards, to Martell’s unique distillation process, followed by the ageing of select eaux-de-vie, and finished with the Martell Cellar Master’s expert blending.
The evening’s gastronomic experience was designed around Jean Martell’s original trailblazing journey to Cognac, France, and featured a true feast for the senses. The dining experience began with Oyster Bisque with Crisp Potato and Braised Leeks, followed by Marinated Salmon with Poached Egg Spinach Sala with Citrus, uniquely paired with the Martell VSOP. The delectable main course of Beef Tenderloin in Truffle Butter was superbly complemented with the powerful Martell XO. And an unforgettable dessert moment was experienced when Burgundy Poached Pears were perfectly matched with Martell’s flagship cognac, the exquisitely aromatic Martell Cordon Bleu.
Another highlight of the festivities was the launch of the Martell XO Tricentenaire Limited Edition bottle, revealed by the Martell Team. The limited-edition offering from Martell features a dazzling interpretation of the classic Martell XO arched decanter with beautiful silver line accents, signifying the ‘lifelines’ of the precious oak wood, pivotal in ageing the awe-inspiring cognac. The limited edition bottle will soon be available in top retailers and for some invited guests, for them to secure their own bottles for their private collections.
During the celebrations, guests were encouraged to live-tweet more than 300 birthday messages for Martell, sharing their own experience with the brand. It was truly an unforgettable celebration for a luxury cognac with 300 years of unrivaled heritage and prestige.
Martell Cognac is available in top stores likes S&R, Rustans, and SM Supermarkets as well as in Global Travel Retail shops (Duty Free).
To know more about Martell Cognac, visit the following:
Website: www.martell.com
Facebook: facebook.com/martell
YouTube: youtube.com/martell
Instagram: instagram.com/martellcognac
Official hashtag: #Martell300
