Kipling Philippines has launched another store in Manila but this time, it imbibes its newest global vision Live Light. The fresh contemporary look of Kipling’s newly opened store at the SM Aura Premier is very inviting and it features the brand’s unique and modernized attitude— closer to its origins, one that is cool, gender-inclusive, and authentic to its roots. The store displays its latest and classic collections, as well as an area where you can customize the accessory of your Kipling bag.
One of the thrusts of Kipling’s global vision is individuality. Kipling welcomes everyone to express themselves in their own unique style while they go through their “on-the-go” lifestyle. The brand would like to cater to modern consumers who move fluidly between different settings and occasions—from work to leisure, from day to night, and everything in between.
Kipling’s SM Aura store will be the first of many branches of Kipling PH that will be freshened up to visually symbolize the brand’s new creative direction.
