Bicycle enthusiasts all over the world consider NITTO as the leading maker of parts since their early days. Japanese bike retailer SimWorks documented the company’s history and a tour inside the factory for all the Nitto fans out there. Narrated by Nitto president Akira Yoshikawa, the video shows how the components are made using their special machines in their facility and why they never considered carbon fiber as one of their materials for production. If you are into cycling, this video is surely a must-see and will probably change your taste when it comes to choosing the perfect parts for your bike.