When it comes to style at SM, denim never fades and you can check out all the denim you can at The SM Stores with their 2019 Denim collections. Dapper denim choices for SM Men, trend-forward styles from SM Youth, fashionable picks from SM Woman and an array of denim from SM Kids make up the Denim Collection, available now in all branches of The SM Store nationwide.

For its campaign, The SM Store took to punchy colors and streetwear subtleties to display the best pieces from the collection, showcasing three key trends that can be seen all throughout:

‘90s Kids. Possibly the golden age of denim, ‘90s took out its penchant for garage punk in its love for jeans, jean jackets, and all other possible iterations of the fabric. The ‘90s denim collection dishes out straight-leg pants in different washes—perfect for pairing with boxy jean jackets that were all the rage in the era. In the mix, another ‘90s signature: vibrant color-blocked stripes by way of tees, sweaters, and shirts.

Blue Times Two. The traditionally tricky denim on denim might just not be as rough as it sounds. If you love denim so much, the Blues Denim collection offers jean and jean-like pieces that allow you to go over-the-top, without actually going overboard. Case in point: a patched button-down with multiple denim shades, light washed denim with jean stripe overlays and just-as-cool vintage graphic tees in blue.

Color Me Denim. There’s no room for boredom here, a lineup of deep-hued denims matched with saturated shades in the form of staple shirts and vintage athletic outerwear. Trying to veer away from classic blue denim? Don’t be gloomy, for dyed denim pieces in yellows and deep reds take equal credit for everyone’s jean obsession. As if that’s not enough—they come in coords, too.

And what’s great is that until July 31, selected denim items will be on SALE of up to 50% off.

Follow CLAVEL on Facebook and Instagram for news, culture, and more.

Parallel Culture Tokyo Pop-up Gives Us A Peek of Modern Japanese Style

NBA Lets You Rep Your Favorite City with New City Edition Uniforms

Threadfest 2019 Is Bringing the Heavy Hitters of Music and Streetwear to You