On the evening of 9 May, over 8,000 women ran the streets of Filinvest City, Alabang at the inaugural Nike Women’s 10k Manila (#WeRunMNL). The Nike Women’s 10k Manila is the culmination of a series of initiatives by Nike since January, connecting, inspiring and enabling women to reach their fitness goals, and achieve their personal best. It is both the first all-women race Nike has organized in the Philippines, and also the biggest all-women race here.
Many women, despite admittedly being new to running, pushed themselves to be #betterforit with the special run route mapped out by the #WeRunMNL coaches in which participants went through the residential areas and featured hills which the women conquered together.
The race village, located within a multi-level carpark, had Nike Training Club (NTC) stations manned by NTC Trainers, challenging women to be #betterforit through workouts such as squats, planks and push-ups to earn rewards.
DJ Jessica Milner, a fast-rising female DJ in the music scene in Manila, was on the decks all night; getting the women’s hearts pumping and racing as they ran the course.
Women made their #betterforit commitments which were brought to life within an interactive #betterforit dome installation.
“Women across the globe are embracing the fitness and sport lifestyle, and this is even more evident in the Philippines. We are here to empower them through services, product innovation, athlete inspiration and motivating them to be the better version of themselves,” says Patrick Reyes, County Marketing Manager for Nike Philippines. “Whether it was her first 10k race, or a moment to achieve her personal best, Nike is here to inspire, connect and enable women to be #betterforit.”
Nike enabled women to prepare for the race through Nike+ Run Club sessions every Saturday, weekly N+TC classes, and free sessions with partner gyms which included Onelife Studio Makati, High Intensity Interval Training Philippines, 360o Fitness Club, Striking MNL, Plana Forma, and Elorde Boxing Gym. As part of the training journey, participants took part in N+TC Live on 25 April in Valkyrie, Manila’s largest nightclub. Led by NTC Trainer Sheena Vera Cruz, N+TC Live took over 200 participants through a high-energy NTC workout.
Apart from the activities, the women trained with the global community on Nike+, through the Nike+ Running app and Nike+ Training Club app which provided customized training programs designed by coaches.
Nike Women’s 10k Manila is part of the global Nike Women’s Event Series, with more than 200,000 across 25 cities participating in the events. Designed to power women to be better through sport, the series includes the Nike Women’s Race Series, with runs ranging from 5k to half marathon, and the N+TC Tour, a five-hour training challenge hosted by elite athletes and master trainers.
#BetterForIt #WeRunMNL
