The Athlete’s Foot embodies the active social consumer that holds no bar in either style or sport. As it is, The Athlete’s Foot Philippines has been the top franchisor of leading sports brands in the country since 1995. The TAF banner houses brands like Nike, Adidas, New Balance and Asics Tiger, among others. In order to adapt to a constantly changing market however, the concept has also embraced major transformations.
In line with the new lifestyle direction of the brand, the concept reopened its second renovated branch in Robinsons Magnolia last Friday, September 16. The store was a testament to the banner’s emphasis on sneaker culture, streetwear and athleisure. Hypnotizing LED lit wall panels were populated with iconic sneaker silhouettes such as the Stan Smiths, Superstars and Gazelles of Adidas, Air Max 90 essentials from Nike, Gel Lyte 3’s and 5’s from Asics Tiger, and Blaze of Glories from Puma, all of which can send any sneaker fanatic into a frenzy. Also available in the store are popular sneaker cleaners like Crep Protect and Reshoeven8r, the former even providing free shoe cleaning to visitors that day.
Not only is The Athlete’s Foot a choice retailer, but also a trendsetter in its own right as demonstrated in its private label that ranges from shirts, hoodies and jogger pants that will surely fit in any 20+ year-old’s wardrobe. Moreover, the diverse crowd seen at the event included on the guest list were media influencers namely actress and host, Bianca King, Guava Pass General Manager, Nike NTC Trainer and model, Sambie Rodriguez, Team Streetwear Philippines themselves, Nika Higashionna and Maj Veloso, and Stronghold MNL Director, James Muleta. Guests from the sneaker community and included Joey Puno of Kickspotting and Martin David of Solemovement. Krispy Kreme served out free donuts and coffee that day to all its guests, including customized winged-foot donuts for all the VIPs.
Locally and globally, The Athlete’s Foot is proving that change is not too difficult when you’re going in the right direction. Indeed, on and off the court, The Athlete’s Foot Philippines is stirring up a revolution in active urban lifestyle.
The Athlete’s Foot Philippines has 16 stores nationwide. Premium doors are located at 2F Glorietta 3, Ayala Center, Makati City; 2F Robinsons Magnolia, Aurora Blvd., Quezon City; and Two Parkade, 30th St., BGC, Taguig City. Follow them on Facebook and Instagram @TheAthletesFootPH
